Introducing Real Circularity 101

NEWSFLASH: Circularity is NOT Just Recycling on Steroids!

Let’s be real: sustainability feels like a mess.

Circularity? Even worse. One minute it’s about recycling, the next it’s biodegradable cups, and suddenly everyone’s calling their business “circular” — but you’re still left wondering: what does any of this actually mean?

You care. You want to do better — in your work, your products, your decisions — but the jargon, greenwash, and constant noise make it feel like circularity is for someone smarter, more technical, or already in the club.

That’s exactly why we created REAL Circularity 101: a concise, no-fuss micro course that cuts through the BS and shows you what circularity really is — and how you can start applying it in your world, right now.

How we define Circularity:

”Real Circularity™ is the science and practice of sustainable circularity. It iterates toward safe, infinite cycles across products, business models, finance, ethics, customer adoption, and physical systems — never siloed, always systemic.”

Get Real Circularity™ 101

Get the micro course for just £25.00

What to expect in Real Circularity™ 101:

Course Snapshot
A fast, no-fluff introduction to what circularity really means — beyond buzzwords and greenwash. In 90 minutes, you’ll get clear on definitions, see why “recycling on steroids” isn’t the answer, learn how nature’s cycles inspire better design, and leave with small, smart moves you can make right away. This is the on-ramp to doing circularity for real.

1) Circularity: The Basics—Without the BS

REAL Circularity™ explained clearly.

You’ll learn

What circularity is (continuous making/remaking that preserves value and quality) — and the difference between use cycles and “product life” language.
Why many “circular” claims fall flat (aka “sustaina-babble”) — and how Real Circularity reframes the conversation.
How circularity connects to sustainability (closing loops ≠ automatically sustainable; aim for sustainably circular).

Mini-lessons

Plain-English Definitions: Sustainability vs. circularity; where they overlap and where they don’t.
Why We’re Stuck: The linear system’s take-make-waste logic and its consequences.
The Real Promise: Using circularity to redesign business models, not just products.

Outcome
Clear language you can explain to colleagues or clients — and the confidence to spot (and avoid) the fluff.

2) Beyond Recycling: The REAL Circular Mindset

Debunk myths, shift your mental model.

You’ll learn

Why “more recycling” inside a linear system doesn’t fix the system — and often degenerates material quality.
How to think in biological vs. technical cycles — and why safe cycling is non-negotiable.
How to see the whole system (nested systems: product → brand → niche → industry → inter-industry → bioregion → world).
Why “circular” must be actualised (reverse logistics/take-back), not just theoretically possible.

Mini-lessons

Myth-Busting: “Recycling = circularity,” “biodegradable = safe,” and other traps.
Systems Lens: Use the nested-systems frame to find upstream/downstream effects and better leverage points.
Sustainably Circular: Close loops and improve human/ecological outcomes.

Outcome
A mental model that moves you from parts to systems — and from “less bad” tweaks to meaningful change.

3) Start Here: Small Steps, Real Impact

Simple, actionable moves to begin applying circular principles.

You’ll learn

Low-risk pilots that build buy-in (and why eco-efficiency alone won’t change the trajectory without systems shifts).
Design levers you can pull now: better inputs, repairability, modularity, ease of disassembly, resale.
After-use pathways: Resource recovery and take-back systems you can design from the start.
New models: Sharing under-used assets and Product-as-a-Service to retain material value and improve margins.
Communications shift: From “consumer” to “user,” and how to talk about benefits without greenwash.

Mini-lessons

Your First Circular Moves: 6 questions to ask suppliers, teams, and partners this week.
Pilot Playbook: Scope, metrics, and storytelling for a 60-day proof of concept.
Next-Use Design: Plan the take-back route before you launch.

Outcome
A shortlist of practical actions you can start immediately — plus a simple plan to test, measure, and scale what works.

Get Real Circularity™ 101

Get the micro course for just £25.00

Have you got the basics handled?
Join us in The Foundations and Academy

Ready to go beyond the basics?

Upgrade to REAL Circularity: Foundations and turn insight into repeatable practice.

You’ll learn to map your product or service across nested systems, distinguish biological vs. technical cycles, choose safer materials, design for take-back and next use, and prototype circular business models (repair, sharing, PaaS) without greenwash.

We’ll show you how to run low-risk pilots that win internal buy-in, set meaningful metrics, and build a roadmap from “first moves” to measurable results.

If Real Circularity 101 gave you clarity, Foundations gives you capability—so you can lead with confidence. Want a deeper reference alongside the course? Pair it with the Real Circularity book for frameworks and examples you can keep on your desk.

Click here to explore The Foundations Course.

Get The Foundations & Alumni Access

Just £400.00